Fascinating to me is the new consciousness permeating the business world. CEOs, heading major corporations, are going undercover to have a grassroots experience of their companies and their employees. Multimillionaires are giving aspiring entrepreneurs access to their business acumen and millions in real time. I believe that despite the rise in social media and technology, there is a longing among living and breathing people for connection. Behind every brilliant idea is a mind that conceived it. Nothing will ever replace that.
A couple of months ago, I was a guest on a virtual teleconference with the theme "#SPEAKLIFE To Your Business." As I prepared my talk, my mind went to a common response in business.
It's not personal, it's business
Without apology, my talk was a contradiction. It is personal. It's my business. As a small business owner, businesswoman and citizen of this planet, it is personal. For every cause there is an effect. For every action there is a reaction. For every decision there is a consequence. It is personal. I've not talked to one independent business owner or entrepreneur whose reasons for putting a value on their goods or services is not personal. A personal need. A personal desire. A means of resolving some aspect of suffering. That's personal. Bringing consciousness to business is to be mindful of this very. To not be mindful allows the suffering to continue.
Suffering in this context is not the type of suffering of martyrs. Martyrs get some type of perverse pleasure from their suffering. They boast in it. They revel in it. Paradoxically, it makes them feel better than others because of their "sacrifice." I'm not talking about that. Rather, I'm talking about a solution. Allowing the power within you to speak up. Hearing the complaints of her children over the mushiness of their food by lunch time, newly divorced single mom Melissa Kieling conceived the idea that instead of putting gel coolers in their lunchbox to build the gel pack into the lunchbox itself. I listened as she explained to Steve Harvey that she, a woman with no career experience, cut up her shower curtain to make a prototype of her idea and begged the dry cleaner to sew the components together. This one idea took her from poverty to millions. Her's as well as countless others is their story to consciousness.
It's that lightbulb moment in the midst of confusion or suffering that has motivated many to leave traditional employment to pursue something more personal. One of the biggest lessons that successful entrepreneurs have learned is that you have to do something you've not done before in order to grow forward. And you can't do it for a while, then when things get better or they get tougher you abandon it to go back to what you use to do. To be conscious is to tune into what you know that is bigger than what you see. Those who are most successful are those who are moved by vision and not paralyzed by their bottom line. That is what has helped me to continue to put one foot in front of another on those see-nothing days It is with that discipline that I continue to move my clients to consciousness.
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